In your opinion, what goals should we achieve with the help of the website (e. g. gaining new customers, maintaining existing customers, strengthening the brand, recruiting employees, etc.)?

Which target groups should we address with the website and who is the main target group?

Are there local landing pages / microsites that we should integrate into the website in the long run?

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16%

Which languages should our new website offer?

Would you like to be able to import/export data from external sources through APIs or other options from the website?

Are there existing datasets/data sources that we should be aware of?

Does your subsidiary use specific communications channels (social media, newsletter, messenger, etc.) that you would like to use with the new website?

What interfaces would you like to see in the future? (e. g. CRM, marketing automation, newsletter)

Would you like to add additional comments concerning the design or structure of the new website?

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33%

Which content is valuable and effectively for your customers? Does your customer need technical detailed and sophisticated information or simple content with a clear message?

Which media should we, in your opinion, integrate into the new website? (e. g. videos, images, texts, downloads, papers etc.) And how would you prioritize them?

How would you like to have the page navigation structured? (e. g. focussing on solutions, industries, measurement methods, current topics, downloads, etc.)
Do you have a desired user guidance and what would be the most important entry topics for your target audience?

How should the tonality of the site be? (e. g. more personal or more formal approach or changing according to subject area/target group)

What visuals should we use in the future? (e. g. images, infographics, diagrams, animations, videos, etc.). And how would you prioritize them?

How would you rate the quality of existing content?

Which specific documents should we integrate on our product pages? (e. g. brochure, technical data sheet, application notes or something else). Should it be gated?

How should we emphasize content when it comes to generating traffic or which topics are the main topics of the target group?

What should ideally be used to generate conversions and leads (e. g. contact forms, gated content like protected downloads, etc.)?

How should a contact be made by visitors (e. g. selection of personal contact persons, general inquiry form, phone numbers/hotlines, etc.)? Are there concrete suggestions for the layout (e. g. appointment booking for the service or the AppLab)?

What KPIs do you use to evaluate success (number of visitors, leads, dwell time, etc.)?

Would you like to provide additional comments to the content of the future website?

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50%

In your opinion, which special functions are absolutely necessary (e. g. finder, "help-me-choose", download center, etc.)?

Which special functions would be nice-to-have and why?

What contact options should be available for the website visitor (e. g. forms, callback options, chat, messengers, etc.)?

Do you use specific tracking tools that we should include?

Are there specific tracking requirements?

Does your country/region have local privacy requirements or any other govermental issues we have to consider?

Would you like to provide additional comments on the website’s functionality?

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66%

How would you estimate your prior knowledge in dealing with typo3 (content management and maintenance of the website)?

Are there users, who work with typo3 and maintain content for the website or landing pages?

How and by whom is content currently translated (internally, service provider, online tools or manually)?

Would you like to provide additional comments on the processes?

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83%

Do you already have a defined SEO strategy? - Are SEO measures already in place (content creation, ongoing optimization, reviews, etc.)?

Do you use defined keyword lists?

How would you assess the current visibility and where do you see room for improvement?

From your point of view, how relevant is SEO?

Do you have online marketing activities to specifically increase traffic and visibility (e. g. Google Ads, social media campaigns, local sales campaigns, etc.)?

Would you like to provide additional comments on SEO?

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